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Social media is everywhere – but are you harnessing the powers of the ‘influencers’?
HCM issue 4 2016
The social media influencer explains how
operators can tap into influencer marketing
HCM issue 11 2017
The PT turned online personality on the new art of social media 'influencing'
HCM issue 6 2016
P.volve, the boutique fitness brand founded by celebrity trainer couple Stephen Pasterino and Rachel
Katzman, has opened a new flagship studio in the heart of New York's Soho district.
news •
28 Oct 2019
The latest edition of the highly-successful This Girl Can Campaign has been celebrated for its "taboo-
busting" and "brave" take on what female fitness really looks like.
news •
15 Jan 2020
With a new app, Cela uses social media to promote healthy living
Fit Tech issue 1 2020
An online fitness community, created by personal trainer and social media influencer,
Talilla Henchoz, during lockdown as a way of giving something back, has gone global.
news •
28 Sep 2020
ClubIntel’s Stephen Tharrett and Mark
Williamson share the industry trends
revealed in the annual report
HCM issue 1 2018
Teenagers' 'incessant' use of social media is radically reducing the time they spend sleeping and
exercising – and could have a detrimental effect on mental health and wellbeing.
news •
16 Aug 2019
Orangetheory Fitness is tapping into the strength training trend with a new 50-minute class
designed to cater to all fitness levels.
news •
07 Sep 2023
Budget giants Pure Gym and The Gym Group are leading the way in terms of brand
engagement on social media, but a new report shows that there’s plenty of room for
improvement across the fitness sector.
news •
06 Jun 2016
Budget health club chains continue to lead the way when it comes to social media engagement.
news •
02 Aug 2016
Budget gym chain Xercise4Less finished 2016 as the top ranking private fitness brand on
social media platforms.
news •
03 Feb 2017
Manraaj Sunner offers his advice to health clubs looking to develop an effective social media strategy
HCM issue 10 2014
Touchstone Partners’ Tim Baker looks at the journey to becoming – and staying – a health club member
HCM issue 10 2015
Xercise4Less topped the social media charts in a recent industry survey. Its social media guru Joe Hall shares his tips
HCM issue 3 2017
We talk to Rob Waldron and Eddie Swinnen about how APAC’s Fitness and Lifestyle Group is investing in tech innovation across the business
HCM issue 5 2022
Leisure sector workers are the UK’s most likely to keep their personal and professional
online lives separate.
news •
10 Nov 2015
The largest generation, Gen Z is often dubbed ‘generation active’. Les Mills research has established the potential to engage this cohort, as Jak Phillips explains
HCM issue 7 2023
Paul Bedford discusses the ‘double-edged sword’ of the growing trend for strength training, and his ambitions for the health and fitness sector
HCM issue 2 2024
The growth in prominence of social media has opened up an array of marketing
opportunities for the health and fitness industry, however marketing managers
should be operating more like Richard Branson to improve their online
strategies, says Icon Training CEO Julian Leybourne.
news •
30 May 2014
Hard Candy Fitness - the health club brand launched by Madonna in conjunction with New Evolution
Ventures - has opened its newest location in Santiago, Chile. The 3,000sq m facility is the third Hard
Candy Fitness club - clubs are already open in Mexico City and Moscow.
news •
11 Jul 2012
Following a soft launch to the fitness sector in March, global trade association
IHRSA has now launched its #whygetactive campaign to the consumer market.
news •
09 Jul 2014
Boston University School of Public Health (BUSPH) has combined social media posts and
machine learning to chart entire populations' exercise habits.
news •
23 Jul 2019
Children's fitness equipment supplier ZigZag has launched new software for its internet-linked Expresso bikes that allows riders to share their exercise milestones on Facebook and Twitter.
news •
10 Dec 2010
Pressure on sales thanks to a weak economy, and an over-emphasis on social media, are detracting from real retention efforts, says Guy Griffiths
HCM issue 4 2013
Social media and marketing guru Gary Vaynerchuk has issued a wake-up call to
members of the fitness industry at IHRSA 2014 in San Diego, telling them to
stop marketing “like it's 2004.”
news •
17 Mar 2014
Gone are the days of overtly “selling stuff”. That was the message from Sid
Jatia, vice president of digital at Under Armour, at this week’s Millennial 20/20
Summit – an event that looked at all facets of doing business with the
younger generations.
news •
15 Apr 2016
Snapchat and Facebook Live are changing social media. Video should be a key part of your strategy, says Tom Godwin
HCM issue 11 2016
Latest News
Active Oxfordshire has received £1.3 million to tackle inactivity and inequality and launch a new ...
Latest News
Barry’s – known for its HIIT workouts combining treadmills and weights – is thought to ...
Latest News
Consultancy and change architects, Miova, have welcomed industry veteran Mark Tweedie on board. Tweedie had ...
Latest News
US private equity fund, Providence Equity Partners, is acquiring a majority stake in VivaGym from ...
Latest News
The Bannatyne Group says it has officially bounced back from the pandemic, with both turnover ...
Latest News
There is speculation that Basic Fit will sell the five Spanish Holmes Place clubs it ...
Latest News
While British adults are the most active they’ve been in a decade, health inequalities remain ...
Latest News
Kerzner International has signed deals to operate two new Siro recovery hotels in Mexico and ...
HCM promotional features
Sponsored
The New Keiser M3i Studio Bike brings ride
data to life to engage and delight members
HCM promotional features
Sponsored
The partnership between PureGym and Belfast-based
supplier BLK BOX is transforming the gym floor
HCM promotional features
Sponsored
Nuffield Health has worked with ServiceSport UK for more than ten
years, ensuring the equipment in its clubs is commercially optimised
HCM promotional features
Sponsored
D2F had updated its brand styling to keep pace with
business growth. MD, John Lofting and operations
director, Matt Aynsley, explain the rationale
HCM promotional features
Sponsored
Epassi, a provider of workplace wellness benefits, is creating a fitter
and more productive workforce, one membership at a time
HCM magazine
“We already have an incredible organisation, but we’re humble enough to recognise there are still areas for continued improvement”
HCM magazine
Now mental health is the number one reason for people to join a
health club, do fitness professionals need a grounding in counselling
to offer a more holistic service? Kath Hudson asks the experts
HCM magazine
HCM People
Cristiano Ronaldo
Footballer and entrepreneur“Taking care of your physical and mental health is essential for a fulfilling life”
HCM magazine
Will Orr has been talking to HCM about the company’s
new strategy for 2024, as Kath Hudson reports
HCM magazine
Imposter syndrome about a promotion taught the
CEO of SATS that behaving authentically is the most
important part of leadership. He talks to Kath Hudson
Current vacancies
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c£65,000pa + pension + benefits
mount batten centre, plymouth, United Kingdom
Current vacancies
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£61,000 - £64,000 + exceptional pension + excellent benefits
Luton, United Kingdom
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Featured supplier news
Complaints about group exercise have become a thing of the past for the Reynolds Group
thanks to its partnership with CoverMe, a digital platform that simplifies group exercise
and PT management for clubs and instructors.
Featured supplier news
Join us at Elevate from 12-13 June in London for a special one-off live recording of The Game
Changers Podcast with Sue Anstiss, CEO of Fearless Women.
Company profiles
The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with access ...
Company profiles
Physical is the UK’s go-to, one-stop shop for commercial grade fitness equipment and flooring, with ...
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Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
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